BCC Textbook
Introduction of BCC Subject
Buisness communication Using Computers are the full form of BCC. BCC is subject for Civil Diploma students , Computer Diploma students, Electronic Diploma students ,. Electrical Diploma students and Mechanical Diploma students in first Year of diploma or in second semester. Course code of BCC Subject is 22009. This subject is common for all diploma students who learn in Diploma first year.
What is Business Communication ?
Human beings cannot live in society without the help of communication.Communication is the very basic need of any organization and any individual. The English word ‘communication’ is derived from the Latin language. It means sharing of information. It
is a natural activity of all human beings to convey /share opinions, information, ideas, and feelings, emotions to others by words spoken or written, by body language or signs.
Process of Communication/ Communication Cycle
Sender -
A person who sends or passes knowledge, idea, thoughts, information, feeling etc. to
another person is called as sender .e.g. in a class room teacher is teaching Here teacher is sender.
1. Sender starts communication process.
2. He / She encodes the message.
3. He selects proper medium after selecting the message.
4. He analyzes the receiver before sending the message.
Receiver -
A person who receives /understands idea, thoughts, information, feelings, facts etc. sent by sender is called as receiver e.g. In a class room teacher is teaching. Here students are receiver.
1. Receiver decodes the message.
2. After decoding/understanding of the message, he gives proper feedback to the
sender.
Message -
Message is the content, ideas, thoughts, opinions that sender wants to convey. A
message could be verbal or non-verbal. The thought, idea, information, feeling or
anything that the sender wants to convey is called message. e.g. In a class room teacher
is teaching ‘change the voice’. Here change the voice is message.
Channel -
The way or the medium of sending the message is called channel. Medium or channel can be oral, written or it can be non-verbal. Proper selection of channel plays an
important role in communication choice of channel depends on the message. Sender can
convey the message by one /more channel. E.g. T.V, Radio, Newspaper etc.
1. Proper medium should be selected according to the communication situation.
2. If you want immediate/quick feedback, you can use oral medium or nonverbal
medium.
For example you give quick feedback to traffic signal.
3. Proper channel selection can make communication effective and fruitful.
Feedback -
This is the last part of communication process. After receiving the message, the receiver
reacts or responds to the sender. The response can be based on the perfect understanding of the message or it can be based on the misunderstanding or misinterpretation of the message. This reply from receiver to sender is called feedback. Feedback has its own importance as the success or failure of communication is decided by feedback only.
1. Feedback means answer/reply/response given by receiver to the sender.
2. It completes communication cycle.
3. It is an important link between sender and receiver.
4. Positive feedback can make communication effective.
Encoding -
The process in which the sender puts his ideas in some understandable code and forms the message is called as ‘Encoding’ the sender does the process of encoding so the sender is called as Encoder. Codes like words, numbers, symbol, Signs, sounds etc.
e.g. An artist expresses his ideas through a picture, colour etc.
1. Encoding means packaging of ideas.
2. Ideas are scattered in our mind .Sender tries to put that ideas in proper form and the process is called as encoding.
Decoding -
It is a process wherein the receiver interprets the message in a code understandable to himself. Decoding is the interpretation/understanding of message by the receiver. Understanding of the message for the receiver on correct decoding. The receiver does the decoding so the receiver is known as ‘Decoder’.
e.g. In cricket match when an umpire raises up both hands all the players and audience
understand it is a six. The receivers here interpret i.e. decode the action of the umpire.
Conclusion
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